Northland represents approximately 3.6 percent of the country’s population, with more than 168,000 people living in the region and over half of those living in the main centre of Whangārei.


With close proximity to New Zealand’s largest city, Auckland, but with a warmer climate and vast natural resources, there are many reasons why Northland is a very attractive destination to visit, live, work and invest.

The Northland economy is underpinned by industries that harness natural advantages based around land, water, climate and cultural assets.

The Tai Tokerau Northland Economic Action Plan launched in February 2016 set the stage for economic development and business growth by prioritising enabling infrastructure improvements relating to transport, digital infrastructure, skills, and water management.

It also identified key sectors that have opportunities for growth such as farming, forestry, horticulture, aquaculture, manufacturing, construction, mining, and marine. The Action Plan leverages partners and collaborators to work on projects of regional significance. Its Working Group is led and facilitated by Northland Inc supported by an Advisory Group representing central and local government, business and iwi.

Major initiatives to facilitate and enable business and investment in the region are complemented by Northland’s exceptional lifestyle options.

Northland Inc is the Regional Economic Development Agency encompassing the Regional Tourism Organisation (RTO). Northland Inc’s mission is to strengthen, diversify and grow the Northland economy through the following five work programmes:

  • Business Innovation and Growth
  • Investment and Infrastructure
  • Māori Economic Development
  • Regional Promotions and Tourism
  • Tai Tokerau Northland Economic Action Plan