The Bay of Plenty represents almost 6% of the NZ economy by employment. Many of its economic activities are similar to those undertaken in parts of the adjoining Waikato region, and the Rotorua and Taupo sub-districts straddle both regions.

The region’s economic strengths have developed from the natural resources and assets located in the area, for example, horticulture, forestry, health, transport and logistics, and tourism. Employment growth has been strong in parts of the primary sector and in sectors related to the port and transport. There has also been employment growth over the last decade in service sectors located in the region’s urban centres, Tauranga and Rotorua.